This is the first disclosure in almost 14 years since the video service was purchased. In Alphabet’s reporting for the fourth quarter of 2019, the company indicated how much the platform has brought in over that period and the year.
According to the reports, in the fourth quarter, YouTube advertising revenue was $4.72 billion. During the year, the service brought 36% more than in 2018. – $15.15 billion. From these figures you can find that more than 20 million people buy the Premium subscription to turn off advertising and Music Premium. Combining the revenue from it with the sale of smartphones Pixel and smart speakers Google Home, was received a category “other”, which brought $ 5.26 billion for the fourth quarter.
This is the first data since 2006, when Google purchased YouTube for $1.65 billion. However, the profit generated by the video service has never been disclosed. Comparing the results with other giants over the same period, we see that the video service managed to outperform Twitch six times, but they are still, not surprisingly, five times less than Facebook. Overall, in terms of total revenue for the quarter, Alphabet did not meet investor expectations, showing the slowest growth in the last few years at 17.3%. The amount was $46.08 billion instead of the expected $46.94 billion, but the net profit reached $10.67 billion, which is higher than expected $8.78 billion.