Concorso d’Eleganza Villa d’Este – Posh, Chic And In A Class Of Its Own | HITECHGLOBE

Concorso d’Eleganza Villa d’Este – Posh, Chic And In A Class Of Its Own

adminOctober 7, 20219min290
adminOctober 7, 20219min290
villa_d_este_concorso_02.jpg
The afternoon continues with the first car parade of the event which takes place down the Villa d’Este terrace open-doored with patrons cheering on from their edge of their seats. Another intimate experience which contrasts to Pebble’s majestic stage. The Parades Sunday’s weather forecast calls for showers and gloomy skies, but the Italian Gods were […]


The afternoon continues with the first car parade of the event which takes place down the Villa d’Este terrace open-doored with patrons cheering on from their edge of their seats. Another intimate experience which contrasts to Pebble’s majestic stage.

The Parades

Sunday’s weather forecast calls for showers and gloomy skies, but the Italian Gods were on our side this year. After a few sprinkles in the morning, the skies opened just in time for the festivities to begin once again. But before that, BMW had one more surprise for us. Renowned artist Jeff Koons joined Adrian Van Hooydonk for a discussion panel on the topic of the intersection between art and mobility. Yet, the icing on the cake was merely an hour away.

Photos by BMW Group Classic

Very few lucky guests were invited to a closed room on the hills surrounding Villa d’Este where the host was none other than Jeff Koons. The American artist created a special edition of the M850i xDrive Gran Coupe which will be for sale in a limited collector’s edition after its world premiere at Frieze Los Angeles in February 2022. Unfortunately, there is an embargo in place until the date of the reveal, but we will have a special report from our conversation with Koons.

It wouldn’t be Lake Como without the typical speedboats competitions, so later that afternoon, The Centomiglia del Lario, a historic race on the waters of Lago di Como returned for its 72nd Edition.

The day ended with a gala event where the judges awarded “The Best of Show” to the Ferrari 250 GT Tour de France. An emotional owner took home not only the trophy, but also the exquisite and exclusive Lange & Söhne watch.

Photos by BMW Group Classic

In A Class Of Its Own

It’s fair to say there are very few events in the world that can rise to the level of grandeur of the Concorso d’Elegance Villa d’Este. It’s not just the cars that make Villa d’Este so special. It’s the combination of it all; cars the likes of which can’t be seen anywhere else in the world, scenery with both natural and architectural beauty that could take away the breath of even the snobbiest of snobs, chic European style, and the finest of champagnes and cigars.

Photos by BMW Group Classic

There’s almost an overwhelming sense of opulence but it never feels exclusive. Never once did I feel as if I didn’t belong and not because I’m cut from the same fine Italian cloth as the mega-rich in attendance. Instead, it’s a celebration of luxury and craftsmanship, rather than a display of it, and it includes everyone there, not just the VIPs and executives.

Going to Lake Como for the Concorso is truly a once in a lifetime event, like tasting a bottle 2003 Château Lafite Rothschild, and one that I’m forever grateful to experience.

[Photos: BMW Group Classic]



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